NCERT Class 12 Business Studies MCQ : Marketing Management
Unlock the secrets of effective market leadership with our specialized Multiple Choice Questions (MCQs) page on “Marketing Management.” Curated from previous year papers of diverse exams, including UPSC IAS and more, this resource is tailored to provide a strategic study aid for aspirants seeking to navigate the dynamic landscape of marketing strategies and principles.
Immerse yourself in real exam questions that delve into the fundamentals of product positioning, consumer behavior, and strategic marketing planning. Whether preparing for UPSC IAS or exams in business management, marketing, or related fields, this MCQs page offers a strategic advantage, featuring questions of varying difficulty levels to accommodate different proficiency levels.
Enhance your understanding of market segmentation, branding, and promotional strategies with this expertly crafted collection. Tailored for students and professionals alike, this resource serves as a focused and effective study aid for mastering the essentials of “Marketing Management” and excelling in related exams.
Prepare for success by engaging with this specialized set of MCQs, refining your marketing analysis skills, and gaining a competitive edge in your exam preparation.
NCERT Class 12 Business Studies : Marketing Management MCQ – NCERT Class 12 MCQ
Question:
With which element is exchange mechanism related?
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Which one of the following is a marketing management philosophy?
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Which one of the following is not a marketing mix?
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Which one of the following factors is not relevant to price fixation?
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For heavy equipment, which of the following channels is more relevant?
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Which one of the following promotion tools has mass reach?
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Mail order selling is a __ channel of distribution
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_ is the deliberate action of an organisation for promo
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___ ensures that products reach the ultimate customers from the manufacturers.
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___ involves designing and producing container or wrapper of the product
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Marketing is called a ___ process because it involves interaction of buyers and sellers.
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___ is the marketing function which is concerned with informing the customers about the firm’s products.
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Registering a trademark gives to the users
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Within 2 years of it’s inception, Bhavishya Limited has created a very positive reputation about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
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Under which of the following conditions does a business need not maintain high level of inventory?
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Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
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Kannu has decided to sell her range of organic food products through her own retail outlets. Identify the channel of distribution being adopted by the company.
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Under which of the following situations is a company not likely to fix a lower price for its product?
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Question:
A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.
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Question:
Identify the related function of labelling being depicted below as given on the pack of the chips.
Business Studies MCQs for Class 12 with Answers Chapter 11 Marketing 4
