Viacom 18 Secures BCCI Media Rights: A Game-Changer in Cricket Broadcasting
Viacom 18 Secures BCCI TV and Digital Media Rights in a 5-Year Deal Worth Rs 5,963 Crore The world of Indian cricket is set for a seismic shift as Viacom 18, one of India’s leading media and entertainment conglomerates, has secured the coveted TV and digital media rights for the Board of Control for Cricket…