RuPay UPI growth 2025 highlights RuPay credit cards becoming the preferred choice in India due to exclusive UPI integration, cost advantages, and financial inclusion benefits. RuPay’s Rise as the Card of Choice: Role of UPI in the Transformation In recent years, the Indian payments ecosystem has witnessed a profound transformation, and the domestic card network…
IDFC First Bank and RuPay Introduce First EA₹N RuPay Credit Card: A Step Toward Digital Finance Revolution IDFC First Bank, in collaboration with RuPay, has launched the first EA₹N RuPay credit card, a significant step in the digital finance ecosystem. This innovative credit card combines technology and seamless banking to offer customers a world-class experience….
Rupay Launches “Link It Forget It” Campaign at IPL 2024 to Promote Credit Card on UPI In a strategic move aimed at tapping into the burgeoning digital payment market in India, Rupay has launched its innovative “Link It Forget It” campaign during the IPL 2024 season. The campaign aims to promote the usage of credit…
Centre Clears Rs. 2600 Cr Scheme to Promote Digital Payments RuPay, BHIM, UPI The Indian government has approved an Rs. 2600 crore scheme aimed at promoting digital payment platforms, including RuPay, BHIM, and UPI. This scheme is aimed at encouraging the use of digital payment methods in the country and reducing the dependence on cash….
