Badalta Bharat creative campaign winners announced by I&B Ministry in collaboration with MyGov. Learn about citizen engagement, India’s development stories, and key winners of the storytelling contest.
I&B Ministry Declares Winners of ‘Badalta Bharat Mera Anubhav’ Creative Campaign
The Ministry of Information and Broadcasting (I&B), Government of India, recently announced the winners of four creative challenges organised under the nationwide Badalta Bharat Mera Anubhav campaign in collaboration with the MyGov platform. The initiative invited citizens from across the country to creatively share their personal experiences and reflections that capture India’s remarkable transformation over the past 11 years.
About the Badalta Bharat Mera Anubhav Campaign
The Badalta Bharat Mera Anubhav campaign was designed to encourage citizens to narrate stories of developmental milestones, cultural evolution, governance impact and social change achieved under visionary leadership. Participants used various digital formats such as Instagram reels, YouTube shorts, short audio-visual films, and blogs to showcase real-life experiences illustrating India’s rapid progress and inclusive growth.
Aligned with the vision of Viksit Bharat@2047, the campaign saw enthusiastic participation from diverse age groups and backgrounds. It provided an opportunity for citizens—especially students, content creators and young professionals preparing for competitive exams—to engage with public policy narratives and development stories in a creative manner.
Winners and Their Achievements
The winners in each creative category have been recognised for their outstanding contributions:
- Instagram Reel Contest: Indrajeet Subodh Mashankar secured the first prize for his compelling reels that creatively captured aspects of India’s development.
- YouTube Shorts Challenge: Manthan Rohit earned the top position with engaging shorts reflecting real-life transformation stories.
- Short AV Challenge — Story of New India: Sushovan Manna won first prize with an impressive short audio-visual film.
- Blog Writing Contest: Krishna Gupta clinched the first prize by narrating powerful experiences in written form.
In addition to the top winners, many participants across all categories received consolation prizes, reinforcing the campaign’s aim to celebrate citizen participation, creativity and storytelling.
Impact and Public Engagement
The campaign successfully highlighted how creative media can be used to communicate complex themes like governance reforms, social empowerment, technological progress and inclusive development. It provided a platform for citizens to voice their experiences, bringing grassroots stories into the national conversation.
This creative initiative not only celebrated India’s growth journey but also encouraged students and aspirants of competitive exams to improve their understanding of public policy, governance achievements and national development narratives through direct engagement and creative expression.
Why This News Is Important
Understanding Public Participation in Governance
The announcement of winners under the Badalta Bharat Mera Anubhav campaign highlights the growing emphasis on citizen engagement in government initiatives. Rather than limiting participation to policy or electoral processes, the campaign encouraged individuals to narrate their lived experiences of national transformation. This shift reflects how governance today is becoming more participatory and inclusive, making it essential for aspirants of exams like UPSC, State PSC, SSC, Banking and Railways to understand the role of creative expression in public discourse.
Relevance for Competitive Exams
For government exam aspirants, this news underscores multiple key topics:
- Civic participation and outreach programs, showing how governments leverage digital platforms to connect with citizens.
- Public narratives and national identity, an important aspect for Essay, Ethics and GS papers in UPSC and State PSC exams.
- Digital India and creative economy, which are hot topics in current affairs sections of banking, defence, CDS and teaching exams.
The campaign also helps students relate abstract policy visions like Viksit Bharat@2047 to real citizen experiences, improving their comprehension of developmental goals as reflected in national initiatives.
Historical Context: Citizen Engagement in Digital Campaigns
India has increasingly used digital platforms to drive public participation in governance and national narratives. Initiatives like MyGov, launched in 2014, have enabled citizens to interact with policy discussions, offer suggestions and participate in creative challenges related to national causes. The Badalta Bharat Mera Anubhav campaign builds on this legacy by celebrating personal stories of change, bridging the gap between governance outcomes and public perception.
Over the past decade, India’s digital engagement programs have expanded from feedback mechanisms to storytelling platforms that encourage citizens to share observations about infrastructure growth, social welfare impacts and grassroots development. This evolution highlights how digital democracy can be reinforced through creative and social participation—a trend increasingly relevant for competitive exam preparations and governance understanding.
Key Takeaways from “Badalta Bharat Mera Anubhav Campaign”
| S. No. | Key Takeaway |
|---|---|
| 1 | The I&B Ministry announced winners of four creative challenges under the Badalta Bharat Mera Anubhav campaign. |
| 2 | The campaign was organised in collaboration with the MyGov platform. |
| 3 | Citizens were invited to share experiences reflecting India’s transformation over the past 11 years. |
| 4 | Winners include Indrajeet Subodh Mashankar (Instagram), Manthan Rohit (YouTube Shorts), Sushovan Manna (Short AV) and Krishna Gupta (Blog). |
| 5 | The initiative aligns with the Viksit Bharat@2047 vision and promotes public engagement with governance narratives. |
FAQs: Frequently Asked Questions
1. What is the ‘Badalta Bharat Mera Anubhav’ campaign?
The Badalta Bharat Mera Anubhav campaign is a nationwide initiative by the Ministry of Information and Broadcasting (I&B) that invites citizens to share their personal experiences reflecting India’s development, social progress, and cultural transformation over the past 11 years. It is conducted in collaboration with the MyGov platform.
2. Who organized the creative challenges under this campaign?
The I&B Ministry organized the campaign in collaboration with MyGov, providing citizens a platform to submit creative content in formats such as Instagram reels, YouTube shorts, short audio-visual films, and blogs.
3. Who were the winners of the campaign?
- Instagram Reel: Indrajeet Subodh Mashankar
- YouTube Shorts: Manthan Rohit
- Short Audio-Visual Film: Sushovan Manna
- Blog Writing: Krishna Gupta
4. How does the campaign contribute to public engagement?
The campaign promotes citizen participation in governance, encouraging people to express their experiences with national development and reforms. It also educates aspirants about government initiatives, civic awareness, and digital participation.
5. Why is this campaign important for competitive exam aspirants?
It helps aspirants understand topics like digital governance, citizen engagement, social development programs, and public policy achievements, which are commonly featured in UPSC, State PSC, SSC, Banking, Railways, and Civil Services exams.
6. What types of content were accepted in the campaign?
Content formats included Instagram reels, YouTube shorts, short audio-visual films, and blogs, highlighting real-life stories of India’s transformation in areas like governance, technology, infrastructure, and social welfare.
7. How does this campaign align with India’s development vision?
It reflects the broader Viksit Bharat@2047 vision, emphasizing citizen-centric growth, transparency, and participatory governance while showcasing developmental milestones.
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