Ranveer Singh : Pepsi Roped in Ranveer Singh as Brand Ambassador
PepsiCo has roped in Bollywood actor Ranveer Singh as its brand ambassador for its flagship cola brand, Pepsi. Ranveer will be seen promoting Pepsi and its variants across multiple platforms, including TV, digital, and other mediums. This announcement comes as a part of the company’s efforts to strengthen its connect with the youth.
Ranveer Singh is known for his quirky and flamboyant personality, making him a perfect fit for the brand’s positioning of being youthful and energetic. Pepsi has always been synonymous with youth culture and has been successful in targeting the younger generation through its marketing campaigns.
In the past, Pepsi has worked with several Bollywood celebrities, including Shahrukh Khan, Hrithik Roshan, and Priyanka Chopra, to promote its products. The brand has also been associated with popular sports leagues like the Indian Premier League (IPL) and the National Basketball Association (NBA) in the past.
The association with Ranveer Singh is expected to help Pepsi in strengthening its market presence and reach among the target audience. The company is optimistic about the partnership and is looking forward to creating engaging and exciting campaigns with Ranveer.
Overall, the decision to rope in Ranveer Singh as the brand ambassador is in line with Pepsi’s strategy of targeting the youth market. With his popularity and fan following, Ranveer is likely to resonate well with the target audience, thereby helping Pepsi in achieving its marketing objectives.
Why this News is Important
PepsiCo has recently announced that it has roped in Bollywood actor Ranveer Singh as the brand ambassador for its flagship cola brand, Pepsi. This news is significant for various reasons.
Marketing Strategy to Target Youth
Pepsi has always been synonymous with youth culture and has been successful in targeting the younger generation through its marketing campaigns. The decision to rope in Ranveer Singh as the brand ambassador is in line with this strategy, as he is known for his quirky and flamboyant personality, making him a perfect fit for the brand’s positioning of being youthful and energetic.
Strengthening Market Presence and Reach
The association with Ranveer Singh is expected to help Pepsi in strengthening its market presence and reach among the target audience. With his popularity and fan following, Ranveer is likely to resonate well with the target audience, thereby helping Pepsi in achieving its marketing objectives.
Historical Context
Pepsi has been associated with popular sports leagues like the Indian Premier League (IPL) and the National Basketball Association (NBA) in the past. In addition, the brand has worked with several Bollywood celebrities, including Shahrukh Khan, Hrithik Roshan, and Priyanka Chopra, to promote its products.
5 Key Takeaways from “Pepsi Roped in Ranveer Singh as Brand Ambassador”
| Serial Number | Key Takeaway |
|---|---|
| 1. | Pepsi has roped in Bollywood actor Ranveer Singh as the brand ambassador for its flagship cola brand. |
| 2. | The decision is in line with Pepsi’s marketing strategy to target the youth market. |
| 3. | Pepsi has been associated with popular sports leagues like IPL and NBA in the past. |
| 4. | The association with Ranveer Singh is expected to help Pepsi in strengthening its market presence and reach among the target audience. |
| 5. | Ranveer Singh is known for his quirky and |
Important FAQs for Students from this News
Q1. Who is Ranveer Singh?
A: Ranveer Singh is a popular Indian film actor known for his performances in films like “Gully Boy,” “Padmaavat,” and “Bajirao Mastani.”
Q2. What is PepsiCo?
A: PepsiCo is a multinational food and beverage corporation headquartered in the United States.
Q3. What is a brand ambassador?
A: A brand ambassador is a person who promotes a brand or product on behalf of the company.
Q4. Why do companies use brand ambassadors?
A: Companies use brand ambassadors to increase brand awareness, promote products, and attract customers.
Q5. Is it common for companies to use celebrities as brand ambassadors?
A: Yes, it is common for companies to use celebrities as brand ambassadors as they are seen as influential and can help increase brand visibility and sales.
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