Ministry of Rural Development MOU : Ministry of Rural Development Signs MOU with Meesho
The Ministry of Rural Development has signed a Memorandum of Understanding (MoU) with Meesho, an Indian social commerce platform, to provide support to Self Help Groups (SHGs) under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) scheme.
The MoU was signed by Nagendra Nath Sinha, Secretary, Ministry of Rural Development, and Vidit Aatrey, Founder and CEO, Meesho. The objective of this partnership is to create a new channel for the marketing of products made by SHGs under DAY-NRLM. The MoU will also facilitate the digital transformation of the SHGs and help in promoting their products through online platforms.
Meesho will assist the SHGs in creating an online presence by providing them with the necessary tools and technology. The platform will also help the SHGs in creating product catalogs, taking product photographs, and listing their products on various online marketplaces. Meesho will also provide training to the SHG members on how to manage their online stores and sell their products online.
The partnership between the Ministry of Rural Development and Meesho is expected to benefit around 3.6 crore households across the country. It will create new opportunities for the SHGs to sell their products and increase their income. The MoU will also help in creating a digital marketplace for the SHGs, which will enable them to access a wider customer base and increase their visibility.
In conclusion, the partnership between the Ministry of Rural Development and Meesho is a step towards empowering the SHGs and promoting their products through online platforms. The digital transformation of the SHGs will not only increase their income but also create new opportunities for them in the market.
Why this News is Important
Partnership between Ministry of Rural Development and Meesho The Ministry of Rural Development has signed an MOU with Meesho, an Indian social commerce platform, to provide support to Self Help Groups (SHGs) under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) scheme.
Digital Transformation of SHGs The objective of this partnership is to create a new channel for the marketing of products made by SHGs under DAY-NRLM. The MoU will also facilitate the digital transformation of the SHGs and help in promoting their products through online platforms.
Benefit for SHGs The partnership between the Ministry of Rural Development and Meesho is expected to benefit around 3.6 crore households across the country. It will create new opportunities for the SHGs to sell their products and increase their income.
Wider Customer Base The MoU will help in creating a digital marketplace for the SHGs, which will enable them to access a wider customer base and increase their visibility.
Empowerment of SHGs The partnership between the Ministry of Rural Development and Meesho is a step towards empowering the SHGs and promoting their products through online platforms.
Historical Context
The Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) was launched in 2011 by the Ministry of Rural Development. The scheme aims to reduce poverty by providing self-employment opportunities to the rural poor, particularly women and vulnerable sections of the society.
Self Help Groups (SHGs) are a key component of the DAY-NRLM scheme. They are groups of 10-20 members who come together to form a collective and undertake income-generating activities. The SHGs are provided with credit, training, and other support by the DAY-NRLM scheme.
Key Takeaways from “Ministry of Rural Development Signs MOU with Meesho”:
| Serial Number | Key Takeaway |
|---|---|
| 1 | The Ministry of Rural Development has signed an MOU with Meesho to provide support to Self Help Groups (SHGs) under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) scheme. |
| 2 | The objective of this partnership is to create a new channel for the marketing of products made by SHGs under DAY-NRLM and to facilitate their digital transformation. |
| 3 | Meesho will assist the SHGs in creating an online presence by providing them with the necessary tools and technology. |
| 4 | The partnership is expected to benefit around 3.6 crore households across the country and create new opportunities for the SHGs to sell their products and increase their income. |
| 5 | The partnership between the Ministry of Rural Development and Meesho is a step towards empowering the SHGs and promoting their products through online platforms. |
In summary, the Ministry of Rural Development has signed an MOU with Meesho to support the digital transformation and marketing of products made by Self Help Groups (SHGs) under the DAY-NRLM scheme. The partnership is expected to benefit around 3.6 crore households and create new opportunities for the SHGs to sell their products and increase their income. The partnership is a step towards empowering the SHGs and promoting their products through online platforms.
Important FAQs for Students from this News
Q. What is the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) scheme?
A. It is a poverty alleviation scheme launched by the Ministry of Rural Development in 2011, aimed at promoting sustainable livelihoods for the rural poor.
Q. What is Meesho?
A. Meesho is a social commerce platform that enables small businesses, entrepreneurs, and individuals to sell their products through online channels.
Q. What is the objective of the partnership between the Ministry of Rural Development and Meesho?
A. The objective of the partnership is to provide support to Self Help Groups (SHGs) under the DAY-NRLM scheme, facilitate their digital transformation, and create a new channel for the marketing of their products.
Q. How will Meesho assist the SHGs in creating an online presence?
A. Meesho will provide the SHGs with the necessary tools and technology to create an online presence and sell their products through online channels.
Q. How many households are expected to benefit from the partnership between the Ministry of Rural Development and Meesho?
A. The partnership is expected to benefit around 3.6 crore households across the country.
Some Important Current Affairs Links
