{"id":22060,"date":"2025-04-27T13:36:53","date_gmt":"2025-04-27T08:06:53","guid":{"rendered":"https:\/\/edunovations.com\/currentaffairs\/?p=22060"},"modified":"2025-05-03T13:39:21","modified_gmt":"2025-05-03T08:09:21","slug":"aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more","status":"publish","type":"post","link":"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/","title":{"rendered":"Indriya Jewellery by Aditya Birla Group: New Launch in Indian Market"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Aditya_Birla_Group_Launches_%E2%80%98Indriya_to_Enter_Indian_Jewellery_Market\" >Aditya Birla Group Launches &#8216;Indriya&#8217; to Enter Indian Jewellery Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Why_This_News_is_Important\" >Why This News is Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Historical_Context\" >Historical Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Key_Takeaways_from_%E2%80%98Aditya_Birla_Group_Launches_Indriya\" >Key Takeaways from &#8216;Aditya Birla Group Launches Indriya&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Important_FAQs_for_Students_from_this_News\" >Important FAQs for Students from this News<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#1_What_is_%E2%80%98Indriya\" >1. What is &#8216;Indriya&#8217;?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#2_Why_has_the_Aditya_Birla_Group_decided_to_enter_the_jewellery_market\" >2. Why has the Aditya Birla Group decided to enter the jewellery market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#3_What_is_the_target_audience_for_Indriya\" >3. What is the target audience for Indriya?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#4_How_does_Indriya_plan_to_expand_its_market_presence\" >4. How does Indriya plan to expand its market presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#5_What_impact_does_Indriyas_launch_have_on_the_Indian_jewellery_market\" >5. What impact does Indriya\u2019s launch have on the Indian jewellery market?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/edunovations.com\/currentaffairs\/national\/aditya-birla-groupdiscover-indriya-the-new-jewellery-brand-by-the-aditya-birla-group-blending-traditional-craftsmanship-with-modern-design-learn-about-its-market-impact-expansion-plans-and-more\/#Some_Important_Current_Affairs_Links\" >Some Important Current Affairs Links<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aditya_Birla_Group_Launches_%E2%80%98Indriya_to_Enter_Indian_Jewellery_Market\"><\/span>Aditya Birla Group Launches &#8216;Indriya&#8217; to Enter Indian Jewellery Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Introduction to &#8216;Indriya&#8217;<\/strong><\/p>\n\n\n\n<p>The Aditya Birla Group, a prominent name in Indian industry, has unveiled its new jewellery brand, &#8216;Indriya&#8217;. This launch marks a significant step for the conglomerate as it ventures into the competitive Indian jewellery market. Indriya aims to bring a fresh perspective to the industry, combining traditional craftsmanship with modern design aesthetics.<\/p>\n\n\n\n<p><strong>Strategic Move into Jewellery<\/strong><\/p>\n\n\n\n<p>The decision to enter the jewellery market is a strategic move by the Aditya Birla Group to diversify its business portfolio. Known for its leadership in sectors such as metals, cement, and telecommunications, the group&#8217;s foray into jewellery is expected to leverage its established brand reputation and extensive network.<\/p>\n\n\n\n<p><strong>Unique Selling Proposition of Indriya<\/strong><\/p>\n\n\n\n<p>Indriya promises a unique blend of quality and design. The brand will offer an array of jewellery that emphasizes both contemporary trends and classic elegance. This dual focus is intended to cater to a wide range of customer preferences, from traditional to modern tastes.<\/p>\n\n\n\n<p><strong>Market Positioning and Target Audience<\/strong><\/p>\n\n\n\n<p>The Aditya Birla Group is positioning Indriya as a premium brand aimed at discerning customers who value high-quality craftsmanship and exclusive designs. By targeting a niche market segment, Indriya hopes to carve out a significant presence in the Indian jewellery landscape.<\/p>\n\n\n\n<p><strong>Future Prospects and Expansion Plans<\/strong><\/p>\n\n\n\n<p>Looking ahead, the Aditya Birla Group plans to expand Indriya&#8217;s reach through a combination of physical stores and an online presence. This approach is designed to maximize accessibility and appeal to a broad customer base, both within India and potentially in international markets.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\" id=\"Aditya-Birla-Indriya-jewellery-launch\"><img decoding=\"async\" src=\"https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2024\/07\/Aditya-Birla-Indriya-jewellery-launch.jpg\" alt=\"Aditya Birla Indriya jewellery launch\n\" class=\"wp-image-22070\" width=\"532\" height=\"298\" title=\"Aditya Birla Indriya jewellery launch\"\/><figcaption class=\"wp-element-caption\">Aditya Birla Indriya jewellery launch<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_This_News_is_Important\"><\/span>Why This News is Important<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Economic Impact<\/strong><\/p>\n\n\n\n<p>The launch of Indriya represents a notable addition to the Indian jewellery market, which is one of the largest and fastest-growing sectors in the country. This move not only highlights the potential for new entrants in the market but also reflects the increasing interest of established conglomerates in diversifying their business operations.<\/p>\n\n\n\n<p><strong>Industry Competition<\/strong><\/p>\n\n\n\n<p>Aditya Birla Group&#8217;s entry into the jewellery industry introduces a new competitive dynamic. The established players in the market will face increased competition, which could drive innovation and enhance product offerings, ultimately benefiting consumers with better choices and quality.<\/p>\n\n\n\n<p><strong>Consumer Benefits<\/strong><\/p>\n\n\n\n<p>Indriya&#8217;s emphasis on combining traditional craftsmanship with modern design provides consumers with unique jewellery options. This blend of the old and new could lead to a revitalization of the jewellery market, offering fresh perspectives and diverse choices for buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Historical_Context\"><\/span>Historical Context<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Aditya Birla Group Overview<\/strong><\/p>\n\n\n\n<p>Founded in 1857, the Aditya Birla Group has evolved into a global conglomerate with interests spanning multiple industries. Historically known for its strong presence in sectors such as metals and cement, the group&#8217;s entry into new domains, like jewellery, demonstrates its adaptive strategy to changing market conditions.<\/p>\n\n\n\n<p><strong>Indian Jewellery Market Background<\/strong><\/p>\n\n\n\n<p>The Indian jewellery market has long been characterized by its rich tradition and cultural significance. From traditional gold and diamond pieces to modern designs, the market has been dominated by several key players. The introduction of a new brand like Indriya highlights the ongoing evolution of the market and the potential for fresh entrants to make a mark.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_from_%E2%80%98Aditya_Birla_Group_Launches_Indriya\"><\/span>Key Takeaways from &#8216;Aditya Birla Group Launches Indriya&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Serial Number<\/th><th>Key Takeaway<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Aditya Birla Group has launched a new jewellery brand named &#8216;Indriya&#8217;.<\/td><\/tr><tr><td>2<\/td><td>The brand aims to combine traditional craftsmanship with modern design.<\/td><\/tr><tr><td>3<\/td><td>Indriya is positioned as a premium brand targeting a niche market segment.<\/td><\/tr><tr><td>4<\/td><td>The group plans to expand Indriya&#8217;s presence through both physical stores and online platforms.<\/td><\/tr><tr><td>5<\/td><td>The launch reflects the growing diversification trend among established conglomerates.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Aditya Birla Indriya jewellery launch<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Important_FAQs_for_Students_from_this_News\"><\/span>Important FAQs for Students from this News<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_What_is_%E2%80%98Indriya\"><\/span><strong>1. What is &#8216;Indriya&#8217;?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8216;Indriya&#8217; is a new jewellery brand launched by the Aditya Birla Group. It aims to offer a unique blend of traditional craftsmanship and modern design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Why_has_the_Aditya_Birla_Group_decided_to_enter_the_jewellery_market\"><\/span><strong>2. Why has the Aditya Birla Group decided to enter the jewellery market?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The move is part of the group&#8217;s strategy to diversify its business portfolio and leverage its established brand reputation to capture a share of the growing jewellery market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_What_is_the_target_audience_for_Indriya\"><\/span><strong>3. What is the target audience for Indriya?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indriya is positioned as a premium jewellery brand targeting discerning customers who appreciate high-quality craftsmanship and exclusive designs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_How_does_Indriya_plan_to_expand_its_market_presence\"><\/span><strong>4. How does Indriya plan to expand its market presence?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Indriya plans to expand through both physical retail stores and an online platform to maximize accessibility and reach a broad customer base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_What_impact_does_Indriyas_launch_have_on_the_Indian_jewellery_market\"><\/span><strong>5. What impact does Indriya\u2019s launch have on the Indian jewellery market?<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The launch introduces new competition into the market, which could drive innovation and enhance product offerings, benefiting consumers with better choices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Some_Important_Current_Affairs_Links\"><\/span>Some Important Current Affairs Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/national\/\" target=\"_blank\" rel=\"noreferrer noopener\">State Current Affairs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sports Current Affairs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/international\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Current Affairs<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/banking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Banking Current Affairs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/railway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Railways Current Affairs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/defence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Defence Current Affairs<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs?newsmaticargs=custom&amp;posts=today\" target=\"_blank\" rel=\"noreferrer noopener\">Daily Current Affairs<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--5\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairsinhindi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Current Affairs In Hindi<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--6\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/edunovations.com\/currentaffairs\/category\/news-and-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener\">News and Notifications<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.edunovations.quiz\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"900\" height=\"150\" src=\"https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/03\/Banner-current-affairs-2-1.jpg\" alt=\"Download this App for Daily Current Affairs MCQ&#039;s\" class=\"wp-image-247\" title=\"\" srcset=\"https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/03\/Banner-current-affairs-2-1.jpg 900w, https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/03\/Banner-current-affairs-2-1-300x50.jpg 300w, https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/03\/Banner-current-affairs-2-1-768x128.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Download this App for Daily Current Affairs MCQ&#8217;s<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\" id=\"News-Website-Development-Company\"><a href=\"https:\/\/www.martindiainfotech.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"900\" height=\"150\" src=\"https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/04\/News-Website-Development-Company-Banner.png\" alt=\"News Website Development Company\" class=\"wp-image-438\" title=\"News Website Development Company\" srcset=\"https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/04\/News-Website-Development-Company-Banner.png 900w, https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/04\/News-Website-Development-Company-Banner-300x50.png 300w, https:\/\/edunovations.com\/currentaffairs\/wp-content\/uploads\/2023\/04\/News-Website-Development-Company-Banner-768x128.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">News Website Development Company<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Aditya Birla Group Launches &#8216;Indriya&#8217; to Enter Indian Jewellery Market Introduction to &#8216;Indriya&#8217; The Aditya Birla Group, a prominent name in Indian industry, has unveiled its new jewellery brand, &#8216;Indriya&#8217;. This launch marks a significant step for the conglomerate as it ventures into the competitive Indian jewellery market. Indriya aims to bring a fresh perspective&#8230;<\/p>\n","protected":false},"author":6,"featured_media":22071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,153],"tags":[2438,13858,13857,13856],"class_list":["post-22060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-miscellaneous","tag-aditya-birla-group","tag-indian-jewellery-market","tag-indriya","tag-jewellery-launch"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/posts\/22060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/comments?post=22060"}],"version-history":[{"count":1,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/posts\/22060\/revisions"}],"predecessor-version":[{"id":33071,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/posts\/22060\/revisions\/33071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/media\/22071"}],"wp:attachment":[{"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/media?parent=22060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/categories?post=22060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edunovations.com\/currentaffairs\/wp-json\/wp\/v2\/tags?post=22060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}