The Government e-Marketplace (GeM) initiative, SWAYATT, has successfully completed six years, marking a significant milestone in digital procurement in India. Launched with the vision of promoting start-ups, women entrepreneurs, and MSMEs through GeM, SWAYATT has transformed the public procurement landscape. This initiative has fostered inclusivity, efficiency, and transparency in government purchases, reinforcing the government’s commitment to the Digital India mission.
SWAYATT stands for “Start-ups, Women, and Youth Advantage Through e-Transactions” and is an initiative under the Government e-Marketplace (GeM). It aims to bring together various stakeholders, including government agencies, entrepreneurs, and suppliers, to encourage digital procurement. The primary objective is to ensure that small businesses, start-ups, and underrepresented groups have fair access to government procurement opportunities.
SWAYATT has transformed traditional procurement methods by promoting a seamless and transparent digital process. This is crucial for India’s digital economy growth, ensuring efficient allocation of resources in government projects.
With a focus on empowering small businesses, this initiative has provided MSMEs and start-ups with unprecedented access to government tenders, contributing to economic growth and job creation.
By enabling women-led enterprises and youth-driven businesses to participate in government procurement, SWAYATT has played a pivotal role in fostering an inclusive business ecosystem.
The digital nature of GeM ensures that procurement activities are conducted with transparency, reducing corruption and enhancing accountability in government spending.
SWAYATT was introduced in 2019 as part of the broader Government e-Marketplace (GeM) initiative, which was launched in 2016. GeM was established to digitize and streamline government procurement by providing a single platform for sellers and buyers. Over the years, GeM has expanded its scope, bringing various stakeholders into the digital procurement ecosystem. SWAYATT was specifically designed to boost the participation of start-ups, women entrepreneurs, and MSMEs, aligning with government policies such as Make in India and Atmanirbhar Bharat.
SWAYATT aims to promote the participation of start-ups, women entrepreneurs, and MSMEs in government procurement through the digital platform GeM.
It provides a level playing field by offering digital procurement opportunities and reducing bureaucratic obstacles for MSMEs.
SWAYATT strengthens digital procurement processes, ensuring transparency, efficiency, and accessibility for businesses through online transactions.
The initiative encourages women-led enterprises by providing them access to government tenders, helping them grow and scale their businesses.
GeM operates on a digital platform that automates and tracks transactions, reducing corruption and improving accountability.
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