POSHAN Abhiyaan, also known as the National Nutrition Mission, is a flagship initiative launched by the Government of India to improve the nutritional outcomes for children, pregnant women, and lactating mothers. It was launched on 8th March 2018 on International Women’s Day by Prime Minister Narendra Modi in Jhunjhunu, Rajasthan. The initiative aims to ensure a malnutrition-free India through a comprehensive and targeted approach.
The primary objective of POSHAN Abhiyaan is to reduce the levels of stunting, under-nutrition, anaemia, and low birth weight in children. The program sets ambitious targets such as:
POSHAN Abhiyaan uses technology such as the ICDS-CAS (Common Application Software) to track real-time data on nutrition indicators and ensure better service delivery. It emphasizes community mobilization through initiatives like POSHAN Maah and Jan Andolan, encouraging active participation from local stakeholders.
The mission promotes convergence across ministries including Women and Child Development, Health and Family Welfare, Drinking Water and Sanitation, Education, and Panchayati Raj. Anganwadi workers and ASHAs play a crucial role in spreading awareness and ensuring last-mile implementation of nutrition services.
As per government data, POSHAN Abhiyaan has significantly improved the infrastructure and outreach of nutrition services in rural and tribal areas. Millions of beneficiaries have been registered through the integrated platform. Campaigns under POSHAN Maah and POSHAN Pakhwada have enhanced community-level awareness of healthy food practices, breastfeeding, and hygiene.
POSHAN Abhiyaan is a frequently asked topic in exams like UPSC, State PSCs, SSC, and banking due to its role in addressing key Sustainable Development Goals (SDGs), particularly SDG 2 (Zero Hunger) and SDG 3 (Good Health and Well-being). Aspirants should know its launch year, objectives, and implementation model.
The program is crucial for questions related to government schemes, women and child welfare, nutrition, and public health governance. It reflects India’s commitment to a welfare-based governance model and demonstrates how technology is being leveraged for social good.
India has historically faced challenges related to malnutrition. Initiatives like Integrated Child Development Services (ICDS) were launched in 1975 to tackle the issue. However, the need for a more coordinated and tech-enabled platform led to the creation of POSHAN Abhiyaan in 2018.
The Abhiyaan aligns with the Global Nutrition Targets set by the World Health Organization (WHO). It is part of India’s strategy to fulfil international commitments like the United Nations Decade of Action on Nutrition (2016–2025).
POSHAN Abhiyaan is India’s flagship nutrition mission launched to improve nutritional outcomes for children, pregnant women, and lactating mothers by reducing malnutrition-related indicators.
It was launched on 8th March 2018 by Prime Minister Narendra Modi in Jhunjhunu, Rajasthan.
The ICDS-CAS (Common Application Software) is used for real-time monitoring and service delivery in Anganwadi centres.
POSHAN Maah is a month-long campaign conducted every September to promote awareness about nutrition and mobilize community participation under POSHAN Abhiyaan.
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