Introduction to the Award
Senior journalist Amshi Prasannakumar from Mysuru has been selected for the prestigious Hombale Samhita Harinikumar Alumni Krishi Media Award – 2025. This recognition celebrates his exceptional contributions to agricultural journalism, particularly in raising awareness among farmers through print and electronic media. The award, instituted by the Alumni Association of the University of Agricultural Sciences (UAS), Bengaluru, will be presented on October 11, 2025, at the Veterinary College Campus in Hebbal, Bengaluru.
A Veteran Voice in Karnataka Journalism
Amshi Prasannakumar has had a long and respected career in journalism. He has held several notable positions, including:
His work has consistently highlighted rural issues, agricultural practices, and farmer welfare, making him a credible and influential voice in Karnataka’s media landscape. His journalism has not only informed but empowered thousands of farmers by connecting them with relevant policies, innovations, and best practices.
About the Krishi Media Award
The Hombale Samhita Harinikumar Alumni Krishi Media Award is conferred annually to recognize journalists who make outstanding contributions to agricultural reporting. It aims to:
The award reflects the growing recognition of media’s power in shaping public discourse around farming and sustainability in India.
Key Details
Significance for Agricultural Journalism
The recognition of Amshi Prasannakumar underscores the importance of agricultural journalism in India. In a country where agriculture is the backbone of the economy, informed reporting can drive policy changes, promote sustainable practices, and empower farmers.
Encouragement for Future Journalists
This award serves as an inspiration for budding journalists to pursue agricultural reporting. It highlights the potential impact of journalism in rural development and the dissemination of agricultural knowledge.
Highlighting Rural Issues
By focusing on rural issues and farmer welfare, Prasannakumar’s work brings attention to the challenges faced by the agricultural community. Such coverage can lead to increased public awareness and support for necessary reforms.
Promoting Sustainable Practices
Through his reporting, Prasannakumar has advocated for sustainable agricultural practices. His work encourages farmers to adopt innovative methods that can lead to increased productivity and environmental conservation.
Strengthening Media’s Role
The award highlights the evolving role of media in shaping public discourse. It emphasizes the need for responsible and impactful journalism that addresses critical issues like agriculture and rural development.
Background of the Krishi Media Award
The Hombale Samhita Harinikumar Alumni Krishi Media Award was instituted by the Alumni Association of the University of Agricultural Sciences (UAS), Bengaluru. It aims to recognize journalists who have made significant contributions to agricultural reporting. The award seeks to encourage quality journalism in the field of agriculture and rural development, highlighting the role of media in promoting farmer-centric knowledge.
Evolution of Agricultural Journalism
Agricultural journalism in India has evolved over the years, with a growing focus on rural issues, sustainable practices, and farmer welfare. Journalists like Amshi Prasannakumar have played a pivotal role in this evolution by providing in-depth coverage and analysis of agricultural topics. Their work has helped bridge the gap between farmers and policymakers, leading to informed decision-making and improved agricultural practices.
1. Who won the Krishi Media Award 2025?
Amshi Prasannakumar, a senior journalist from Mysuru, won the Krishi Media Award 2025 for his contributions to agricultural journalism.
2. When and where will the Krishi Media Award 2025 be presented?
The award will be presented on October 11, 2025, at the Veterinary College Campus, Hebbal, Bengaluru.
3. Which organization presents the Krishi Media Award?
The Hombale Samhita Harinikumar Alumni Krishi Media Award is presented by the Alumni Association of the University of Agricultural Sciences (UAS), Bengaluru.
4. What is the significance of the Krishi Media Award?
It recognizes outstanding contributions in agricultural journalism, encourages quality reporting in agriculture, and raises awareness about farmer welfare and rural development.
5. What notable positions has Amshi Prasannakumar held?
He has been the former President of the Mysore District Journalists’ Association and a member of the Karnataka Media Academy.
6. Why is agricultural journalism important for India?
Agricultural journalism informs and empowers farmers, promotes sustainable practices, and supports policy implementation for rural development.
7. How does the Krishi Media Award encourage young journalists?
By recognizing impactful agricultural reporting, the award motivates young journalists to focus on rural issues, farming innovations, and sustainable agriculture.
8. Which areas of journalism does the award emphasize?
It emphasizes print and electronic media coverage related to agriculture, rural development, and farmer welfare.
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