India, through the Gem & Jewellery Export Promotion Council (GJEPC), has inaugurated SAJEX 2025 — the first-ever Saudi Arabia Jewellery Exposition — in Jeddah, Saudi Arabia. The three-day B2B jewellery fair is being held from 11th to 13th September 2025 at the Jeddah Superdome. The event brings together over 200 exhibitors, more than 250 booths, and includes participation of jewellery manufacturers, designers, suppliers, and buyers from both India and Saudi Arabia.
SAJEX 2025 is intended as a business networking and market expansion opportunity. It aims to showcase India’s prowess in jewellery — from gemstones, gold pieces (in various carats), lab-grown diamonds, to design innovations. It offers Indian firms a chance to deepen market penetration in Saudi Arabia, which has a large demand for fine jewellery and is keen on enhancing its retail and luxury goods sectors.
Indian government agencies (Ministry of Commerce & Industry), diplomatic missions (the Indian Embassy in Riyadh, Consulate General in Jeddah), and Saudi bodies (Ministry of Investment, Saudi Chambers of Commerce) are backing the event as part of broader trade cooperation.
Given recent trade disruptions (including high tariffs from certain markets), Indian exporters are looking toward alternative markets. SAJEX provides a platform to reduce dependency on traditional export destinations and to tap into the Middle Eastern market, especially Saudi Arabia, which has shown strong potential in luxury goods consumption.
The expo aligns well with Saudi Vision 2030, which seeks economic diversification including expansion of retail, luxury, tourism, and lifestyle sectors. Events like SAJEX help Saudi Arabia to build its domestic and regional capacity in luxury goods, while deepening economic relations with India. For India, this helps in expanding its export basket, improving trade balance, and promoting its design and manufacturing strengths globally.
India’s engagement through SAJEX 2025 reflects a pivot in export strategy — moving away from overreliance on traditional markets (which may impose unpredictable tariffs or trade barriers) toward emerging, high-growth regions. For the gem & jewellery sector, which is labor-intensive and export-oriented, opening up markets like Saudi Arabia is crucial for sustaining export growth and employment.
Beyond trade, SAJEX serves as soft diplomacy. It strengthens India-Saudi Arabia ties in trade and culture. Under the framework of bilateral cooperation, this event reinforces India’s image as a jewellery, gems and design hub and Saudi Arabia as an open, investment-friendly destination. Events like this foster mutual trust, investments, and collaborations in allied sectors.
The jewellery sector contributes significantly to India’s manufacturing, exports, and employment. Schemes like SAJEX help showcase innovations (e.g. lab-grown diamonds), design excellence, and value addition. The exposure to new buyers, designs, and standards forces competitiveness, quality improvements, and helps Indian firms move up the value chain.
India has long been one of the world’s leading centres for gem processing, polishing, and jewellery manufacturing. The industry contributes billions of dollars to exports every year and employs millions of workers, particularly in states like Gujarat (Surat), Rajasthan, Tamil Nadu, etc. India’s capabilities range from traditional gold jewellery to modern lab-grown diamonds and designer pieces.
Recently, Indian jewellery exporters have faced challenges due to high tariffs in markets such as the USA. For example, escalating duties have made exports costly and reduced competitiveness. Such hurdles have made diversification of markets a priority.
Saudi Arabia, under Vision 2030, is seeking diversification of its economy away from oil. Luxury retail, tourism, entertainment, and lifestyle sectors are being developed. Consumers are becoming more sophisticated; demand for branded, design-led, high-quality products is rising. The government has been encouraging foreign partnerships, easing investment norms and hosting international trade shows. This provides opportunities for countries like India to position themselves as suppliers of value-added products.
India has regularly organised international jewellery fairs like the India International Jewellery Show (IIJS), IIJS Signature, etc., to showcase its jewellery industry’s strengths. These have helped in branding, product innovation, export linkages, and in setting quality and design benchmarks. SAJEX is a logical extension into international markets, especially the Gulf.
1. What is SAJEX 2025?
SAJEX 2025 is the Saudi Arabia Jewellery Exposition, India’s first jewellery trade fair in Jeddah, aimed at promoting Indian jewellery exports and strengthening trade ties between India and Saudi Arabia.
2. When and where is SAJEX 2025 being held?
The exposition is being held from 11th to 13th September 2025 at the Jeddah Superdome, Saudi Arabia.
3. Which Indian body is organizing SAJEX 2025?
The Gem & Jewellery Export Promotion Council (GJEPC) is the main organizer of the event, supported by Indian government agencies and diplomatic missions.
4. How does SAJEX 2025 benefit Indian exporters?
It provides a platform to expand in the Middle Eastern market, reduce dependency on traditional markets, showcase innovations, and establish business partnerships with Saudi buyers.
5. How does SAJEX align with Saudi Arabia’s economic goals?
The exposition supports Saudi Vision 2030, which aims at economic diversification, including growth in luxury goods, retail, and lifestyle sectors.
6. What kind of products are displayed at SAJEX 2025?
Products include gold jewellery, coloured gemstones, diamonds (natural & lab-grown), and designer pieces reflecting Indian craftsmanship and innovation.
7. Why is SAJEX important for bilateral relations?
It strengthens India-Saudi Arabia trade and cultural ties, fostering mutual trust and promoting Indian design and manufacturing capabilities globally.
8. Which Indian states are key contributors to jewellery exports?
Major states include Gujarat (Surat), Rajasthan, Tamil Nadu, and others known for gem processing, polishing, and jewellery manufacturing.
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