Ayush Nivesh Saarthi Portal: Government Launches Investment Platform for Traditional Medicine

Ayush Nivesh Saarthi Portal launched to promote investment in India’s traditional medicine sector with 100% FDI, policy access, and investor facilitation.

India has officially rolled out the Ayush Nivesh Saarthi portal, a unified digital platform aimed at simplifying and promoting investments in the nation’s traditional medicine and holistic health (Ayush) sector. Launched on May 29, 2025, during the Ayush Stakeholder and Industry Interaction Meet at Vanijya Bhawan in New Delhi, the portal represents a collaborative effort between the Ministry of Ayush and Invest India. The launch event was inaugurated by Commerce & Industry Minister Piyush Goyal and Ayush Minister Prataprao Jadhav, alongside top officials like Ayush Secretary Vaidya Rajesh Kotecha and DPIIT Secretary Amardeep Singh Bhatia

Unified Platform for Investors

• Integrated resources: Offers policy frameworks, incentive schemes, investment-ready project lists, and real-time facilitation tools.
• Global outreach: Designed for both domestic and international investors, targeting the $13 billion Medical Value Travel (MVT) market
• 100% FDI automatic route: Eases foreign and private investment in Ayush, signaling India’s readiness to global collaboration and innovation

Strategic Vision & Economic Play

The portal advances India’s vision of becoming a global hub for natural wellness and preventive healthcare. It aligns with the country’s aspiration to expand its traditional medicine ecosystem—encompassing Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homoeopathy—as both a health service and an export-centric growth engine

Dynamic Market Growth

The Ayush industry witnessed an average annual growth of around 17% between 2014 and 2020, driven by increasing global demand for natural, preventive health solutions. With India housing over 8,000 medicinal plant species, the portal capitalizes on the nation’s rich biodiversity and wellness heritage

A Digital Catalyst for Entrepreneurs

Embedding transparency and ease of access, the portal empowers entrepreneurs, startups, and MSMEs with actionable data, regulatory clarity, and investment opportunities. It is expected to accelerate foreign direct investment, strengthen export potential, and influence global health diplomacy driven by India’s wellness ethos

---

Why This News Matters for Government Exam Aspirants

Relevance to Economic & Social Policies

This initiative reflects India’s emphasis on non-conventional healthcare systems and “Make in India” investments in wellness and biotech—key themes in GS Paper II and III.

Current Affairs & Policy Insight

Candidates must note how digital intervention like this portal enhances Ease of Doing Business, supports FDI, and integrates public policy with global trade strategies—vital for prelims and mains answers.

Alignment with Security & Diplomacy

The move strengthens health diplomacy, reinforcing India’s global image amid strategic health partnerships, a theme often discussed in GS II.

Exam Utility

Expect questions on:

• Digital governance (e‑portals for investment)
• Economic growth through Ayush sector
• Links between health, biodiversity, and foreign policy

---

Historical Context: Ayush Sector Evolution

India’s state-led promotion of Ayush systems dates to 2014, with the formation of the Ministry of Ayush. An integration of Ayurveda, Yoga, Unani, Siddha, and Homeopathy under one ministry reflected a policy thrust toward traditional systems. Between 2014–2020, the Ayush industry recorded annual growth of 17%, contributing significantly to wellness tourism and preventive healthcare. Global demand rose alongside lifestyle-based health trends, prompting India to leverage Ayush in diplomatic, export, and branding strategies. The Ayush Nivesh Saarthi portal marks a technological advancement in this historical trajectory—transitioning from traditional sector promotion to digital investor facilitation, aligning with global investor sensibilities.

---

Key Takeaways from “Ayush Nivesh Saarthi Portal Launch”

FAQs Related to Ayush Nivesh Saarthi Portal

1. What is the Ayush Nivesh Saarthi portal?

The Ayush Nivesh Saarthi is a digital investment facilitation platform launched by the Ministry of Ayush to promote domestic and foreign investments in India’s traditional medicine sector.

2. Who launched the portal and when?

The portal was launched by Commerce & Industry Minister Piyush Goyal and Ayush Minister Prataprao Jadhav on May 29, 2025, in New Delhi.

3. What are the key features of the portal?

It provides policy information, investment-ready projects, real-time facilitation, and links to incentive schemes to ease the investment process in the Ayush sector.

4. What kind of investment support does the portal offer?

The portal allows 100% Foreign Direct Investment (FDI) through the automatic route and serves as a single-window interface for investors.

5. Why is this portal significant for India?

It enhances India’s position as a global leader in natural wellness, health diplomacy, and the traditional medicine market, while also supporting startups, MSMEs, and international collaborations.

Some Important Current Affairs Links